FUNDAMENTALS OF SOCIAL MEDIA MARKETING

Short Courses

FUNDAMENTALS OF SOCIAL MEDIA MARKETING

Syllabus overview

This course takes a deep dive into paid advertising on social media. Learn how to start advertising on platforms like Facebook and Instagram by developing effective ads. Learn how to work with design teams by capturing the essence of your ad campaign in a creative brief and understand how privacy policies may affect your ads. Complete the course with a project where you will produce a creative brief with assets you would deliver to a design team for your ad campaign. You’ll also create your first social media ad.

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What you will learn?

What you will learn in this course is original, tested, and practically implemented. Learn the Social Media Marketing strategies, including what social media pages are right for you and content Management options that will streamline your posting process. This course will also layout how to optimize your paid ad strategy on all the social media networks and enable you to reach any type of target market.
By the end of this course, you will be able to:
• Determine why and when to invest in paid advertising on social media
• Understand the anatomy of a social media ad and how they differ from organic posts
• Evaluate on which platforms to run social media ad campaigns and what makes an ad effective
• Craft compelling and effective visuals and copy for social media ads
• Learn how to collaborate effectively with others through creative briefs
• Build foundational understanding for data, data-based advertising, and privacy protection
• Build an ad directly from your Facebook Business Page and your Instagram Business Account
• Use Instagram Stories Ads effectively to connect with customers
• Write a creative brief and create a social media ad

Eligibility Criteria

Minimum 16 years of age and must be passionate about exploring digital marketing

Modules

1. Introduction of the instructor
2. Introduction to the course
3. Introduction to Social Media Platforms in terms of Marketing (FACEBOOK & INSTAGRAM)
4. Identify and Establish brand
5. Plan and Maintain Brand Presence
6. Importance of Competitors analysis
7. Identification of target audience
8. Introduction to Content Management and Marketing
9. Introduction to Social Media Advertising
10. Planning and execution of advertising campaigns
11. Facebook Advertising and Facebook Ads Manager
12. Instagram Advertising
13. Creating a brief for your social media Ad
14. How track analytics and performance?
15. How to manage social media marketing projects?
16. Submission of final project and analysis

Progression

1. Marketing Agency Employee
2. Freelancer
3. Entrepreneur
4. Business Owner

Course Duration

1.15 months, 1.5 Hours/day

FUNDAMENTALS OF SOCIAL MEDIA MARKETING